This isn’t just another commercial involving dogs or animals looking cute for the camera. The Royal Dutch Guide Dog Foundation, a non-profit organization based out of the Netherlands, released this influential ad to promote their training of guide dogs not only for people who have a challenge seeing things, but for those “who have seen too much”. This very much includes veterans and others affected by post-traumatic stress disorder (PTSD).
The dogs are bred within their own breeding program at the foundation and are usually Labrador, Golden Retriever, German Shepherd or cross-breeds from these dogs. The Royal Dutch Guide Dog Foundation has a staff of 70+ employees, 500 volunteers, 4,500 donors and numerous key sponsors to keep the foundation running at it’s best quality.
The emotional ad focuses on one veteran encountering a nightmare on a battlefield amidst an attack, and is awoken by the calming response of a canine comrade, helping him get through the terror.
Even though research on if service animals can be actual treatment to assist veterans with PTSD is in it’s premature stage, there are many emotional benefits of a trusted dog being in the presence of a veteran, which the U.S. Department of Veterans Affairs acknowledges openly. From helping reduce stress, to bringing out feelings of love and endearment, to meeting new people while out and about are all encouraging actions that long-serving veterans can benefit from.